James Ciclitira
Senior Product Designer specialising in service design and complex customer journeys. I help organisations simplify complicated services by connecting customer needs, operational realities and digital products.
Experience
Led product design for a Berlin energy consultancy, redesigning the end-to-end retrofit journey across customer and operational touchpoints.
- Redesigned the retrofit journey connecting homeowners, consultants and contractors into a seamless service.
- Used research and journey mapping to uncover service failures and improve operational workflows.
- Facilitated workshops to align customer needs, operational realities and business goals.
Founding designer at a climate fintech making sustainable investing accessible from as little as €20.
- Designed the complete investment journey from onboarding through long-term engagement.
- Simplified complex financial regulation into experiences customers could understand and trust.
- Led research that shaped product strategy and customer experience.
Worked with organisations across multiple industries to improve products and services.
- Facilitated discovery workshops and user research.
- Designed end-to-end digital experiences from concept to delivery.
- Collaborated closely with clients and engineering teams to rapidly test ideas.
Designed customer and operational products for Bosch’s scooter-sharing service across Berlin, Paris and Madrid.
- Improved operational workflows connecting riders, dispatchers and field workers.
- Turned ride cancellations into a real-time fleet reporting workflow.
- Conducted field research to redesign services around operational needs.
Founding designer at an Allianz-backed digital health platform.
- Redesigned how patients exchanged information with healthcare providers and insurers.
- Facilitated a Design Sprint with Allianz to define a new invoice management service.
- Helped establish research and product design practices within the growing team.
Product design consultant partnering with startups and scale-ups across consumer and B2B products.
- Delivered research and interface design for consumer and marketplace products.
- Worked directly with founders to validate ideas and improve customer experiences.
Sole designer for a live football scores app covering more than 1,300 weekly matches.
- Redesigned navigation around search, making live matches easier to find.
- Led product design across iOS and Android from research through delivery.
- Balanced fan engagement with commercial objectives across the product.