Good design
starts with
questions.

Senior Product Designer based in Berlin with 10+ years of experience helping mission-driven companies build digital products. I lead the design process end-to-end, from user research to delivery, with a focus on products that drive positive environmental impact.

Berlin, DE Open for projects James Ciclitira
8+ Products shipped
across mobile & web
3 0-to-1 products taken
from sketch to launch
1M+ People who've used
something I designed
Some of the places I've worked
Bosch YunoJuno Allianz Cooler Future

Selected work

4 case studies
Enter field app Energy Tech
01Enter
Senior Product Designer · Field ops & customer journey

A tool energy advisors use on-site to capture detailed building data, feed it into an AI model, and produce the official retrofit report homeowners need to claim government subsidies.

Coup Mobility app Urban Mobility
02Coup Mobility
Ride UX · Ops tooling · Field App

A Bosch-owned e-moped service across three cities — and the operational gaps quietly costing it. Ride UX, dispatcher tooling, and a field worker app designed to keep the fleet moving.

Cooler Future app Climate Fintech
03Cooler Future
Lead Designer · Full launch

A climate investing app trying to cut through the greenwash. Sustainable funds, honest impact data, and onboarding that opened it up from €20.

Vivy health app Digital Health
04Vivy
Founding Designer · Medical records

An Allianz-backed digital health record — letting patients request, store, and share encrypted medical files from their phone. Designed from the ground up.

About

How I think
about the work.

Sustainability Accessibility Social impact Education

Ten years of product design, mostly in complicated areas — health records, investing, urban transport. The thread running through it: products people rely on, and increasingly ones built to do some environmental good.

I start with research, because it's cheaper to learn something before you build it than after. Time with real users usually points to the answer; my job is to ask the right questions and keep things simple.

I've been the only designer in a company and one of many in a big cross-functional team, and I'm happy either way. Based in Berlin, open to full-time roles and the occasional freelance project.

The process
01
Listen first

User interviews, diary studies, watching people actually use the product. No sketching until there's a clear picture of what's going wrong.

02
Make it concrete early

Storyboards and rough wireframes before anything polished. It's easier to change direction while the work still looks unfinished.

03
Test with real people

Prototypes realistic enough to get honest reactions, then keep iterating until it actually works.

04
Stay until it ships

Working closely with engineers through the build. If a design doesn't hold up once it's actually coded, it wasn't done.

Say hello

Let's talk about
what you're
building.

Open to full-time roles and the occasional freelance project. Berlin-based, remote-friendly. I'm usually back within a day or two.

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