Product Designer · Berlin

Good design
starts with
real curiosity.

Senior Product Designer based in Berlin. A decade of work on products that deal with genuinely hard problems — urban mobility, digital health, climate investing. Research-led, cross-functional, end-to-end.

Berlin, DE Available now James Ciclitira
User Research·Interaction Design·Figma·Prototyping·Design Systems·Usability Testing·iOS & Android·Product Strategy·Accessibility·Card Sorting·Diary Studies·Storyboarding· User Research·Interaction Design·Figma·Prototyping·Design Systems·Usability Testing·iOS & Android·Product Strategy·Accessibility·Card Sorting·Diary Studies·Storyboarding·
6+
Products shipped
across mobile & web
3
European cities where
my work is in use
10M+
People who've used
something I designed
Some of the places I've worked
Bosch YunoJuno Allianz Cooler Future

The work
in detail.

6 case studies
Coup Mobility app Bosch · Berlin / Paris / Madrid
01
Coup Mobility
Ride UX · Ops tooling · Field App

A Bosch-owned e-moped service across three cities — and the operational gaps quietly costing it. Ride UX, dispatcher tooling, and a field worker app designed to keep the fleet moving.

Cooler Future app Climate Fintech · 0 → 1
02
Cooler Future
Lead Designer · Full launch

A climate investing app taking on greenwash head-on. Sustainable funds, transparent impact data, and an onboarding flow that made it accessible from €20.

Vivy health app Digital Health · Allianz-backed
03
Vivy
Founding Designer · Medical records

An Allianz-backed digital health record — letting patients request, store, and share encrypted medical files from their phone. Designed from the ground up.

CrowdScores app Consumer Sports · iOS & Android
04
CrowdScores
Principal Designer · Native apps

A real-time football scores app covering 1,300+ matches weekly across iOS and Android — with a social layer for fan commentary and match events.

YunoJuno platform B2B SaaS · HR Tech
05
YunoJuno
Freelance management platform

A freelance management platform connecting 100k+ contractors with the companies that hire them — handling contracts, compliance, and payments in one place.

Quidco app 10M members · Acquired for £101M
06
Quidco
iOS & Android · Design system

Europe's largest cashback platform — 10M members earning on purchases across 5,000+ retailers. Later acquired by Moneysupermarket for £101M.

Work that
matters more than
the brief.

Sustainability Accessibility Social impact Education

A decade of work on products where the problems are genuinely hard and the stakes are real — health records, financial inclusion, urban transport. Not toy projects.

The work starts with research. Spending enough time with real users tends to surface the right answer. The skill is in asking the right questions, spotting the pattern, and having the nerve to simplify.

Experienced working solo as the only designer, embedded in cross-functional teams, and everything in between. Based in Berlin, open to the right opportunity — full-time or freelance.

The process
01
Listen first

User interviews, diary studies, watching people use the thing. No sketching until there's a clear picture of what's actually going wrong.

02
Make it concrete early

Storyboards and rough wireframes before anything polished. Team alignment before anyone falls in love with pixels.

03
Test with real people

Prototypes close enough to real to surface honest reactions. Then iterate until it actually works.

04
Stay until it ships

Close collaboration with engineers through build. A design that doesn't survive implementation wasn't finished.

Say hello

Let's talk about
what you're
building.

Open to full-time roles and the occasional freelance project. Berlin-based, remote-friendly. Usually back within a day or two.