Good design
starts with
questions.

Senior Product Designer based in Berlin with 10+ years of experience designing digital products for mission-driven companies. End-to-end across research, strategy and delivery, with a focus on products that create positive impact.

Berlin, DE Open for projects James Ciclitira
8+ Products shipped
across mobile & web
3 Products brought
from sketch to launch
1M+ People who've used
products designed by me
Some of the places I've worked:
Enter Bosch YunoJuno Allianz Cooler Future Quidco

Selected work

4 case studies
Enter field app Energy Transition
01Enter
Senior Product Designer · Field ops & customer journey

A field tool for energy advisors that streamlines building assessments, using AI to generate suggested retrofits and the official reports homeowners need to access government subsidies.

Coup Mobility app Fleet Management
02Coup Mobility
Ride UX · Ops tooling · Field App

A Bosch-owned e-moped sharing service across three cities, where operational gaps were quietly impacting performance. I redesigned the rider experience, dispatcher tools, and field worker app to keep the fleet moving efficiently.

Cooler Future app Sustainable Fintech
03Cooler Future
Lead Designer · Full launch

A sustainable investing platform that helps people invest with confidence through transparent impact data, curated funds, and an accessible €20 minimum investment.

Vivy health app Digital Health
04Vivy
Founding Designer · Medical records

An Allianz-backed digital health record that lets patients securely request, store, and share encrypted medical documents from their phone. Designed from the ground up.

About

How I think
about the work.

Sustainability Accessibility Social impact Education

Ten years of product design, mostly in complex domains such as digital health, sustainable investing, and urban mobility. The common thread: building products people depend on, and increasingly, products that contribute to a more sustainable future.

Research comes first. It is far cheaper to learn before building than after launch. Spending time with real users usually reveals the right direction; the role of design is to ask the right questions, reduce complexity, and turn those insights into clear, usable experiences.

Experience spans both ends of the spectrum, from being the sole designer in a startup to working within large cross-functional product teams. Comfortable taking ownership of the entire design process or collaborating closely with researchers, engineers, product managers, and other designers.

Based in Berlin and open to full-time opportunities as well as select freelance projects.

The process
01
Listen first

User interviews, diary studies, watching people actually use the product. No sketching until there's a clear picture of what's going wrong.

02
Make it concrete early

Storyboards and rough wireframes before anything polished. It's easier to change direction while the work still looks unfinished.

03
Test with real people

Prototypes realistic enough to get honest reactions, then keep iterating until it actually works.

04
Stay until it ships

Working closely with engineers through the build. If a design doesn't hold up once it's actually coded, it wasn't done.

Say hello

Let's talk about
what you're
building.

Open to full-time roles and the occasional freelance project. Berlin-based, remote-friendly. I'm usually back within a day or two.

↑ thrust · ←→ rotate · space fire · esc exit
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