Good design
starts with
questions.

Senior Product Designer based in Berlin with 10+ years of experience helping mission-driven companies build digital products. I lead the design process end-to-end, from user research to delivery, with a focus on products that drive positive environmental impact.

Berlin, DE Open for projects James Ciclitira
8+ Products shipped
across mobile & web
3 0-to-1 products taken
from sketch to launch
1M+ People who've used
something I designed
Some of the places I've worked
Bosch YunoJuno Allianz Cooler Future

Selected work

4 case studies
Enter field app Energy Tech
01Enter
Senior Product Designer · Field ops & customer journey

A field intelligence tool for energy advisors — collecting detailed building data on-site, feeding it into an AI model, and producing the official retrofit report needed to unlock government subsidies.

Coup Mobility app Urban Mobility
02Coup Mobility
Ride UX · Ops tooling · Field App

A Bosch-owned e-moped service across three cities — and the operational gaps quietly costing it. Ride UX, dispatcher tooling, and a field worker app designed to keep the fleet moving.

Cooler Future app Climate Fintech
03Cooler Future
Lead Designer · Full launch

A climate investing app taking on greenwash head-on. Sustainable funds, transparent impact data, and an onboarding flow that made it accessible from €20.

Vivy health app Digital Health
04Vivy
Founding Designer · Medical records

An Allianz-backed digital health record — letting patients request, store, and share encrypted medical files from their phone. Designed from the ground up.

About

How I think
about the work.

Sustainability Accessibility Social impact Education

Ten years of product design, mostly in complicated domains — health records, investing, urban transport. The common thread: products people rely on, where the details matter.

I start with research because it's cheaper to learn before building than after. Time with real users usually points to the answer; my job is to ask good questions and keep the design simple.

I've been the only designer in the company and one of many in a large cross-functional team — both suit me. Based in Berlin, open to full-time roles and freelance projects.

The process
01
Listen first

User interviews, diary studies, watching people use the thing. No sketching until there's a clear picture of what's actually going wrong.

02
Make it concrete early

Storyboards and rough wireframes before anything polished. It's easier to change direction while the work still looks unfinished.

03
Test with real people

Prototypes close enough to real to surface honest reactions. Then iterate until it actually works.

04
Stay until it ships

Working closely with engineers through the build. If a design doesn't hold up once it's actually coded, it wasn't done.

Say hello

Let's talk about
what you're
building.

Open to full-time roles and the occasional freelance project. Berlin-based, remote-friendly. Usually back within a day or two.

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